Client results, in numbers

Mobile telesales grew 244% to 1,337 orders and mobile call volume rose 94%, period over period. Total orders rose 38%, as phone sales added to online orders. The data convinced the VPs to invest in telesales, and by the following year the program added 11,000 incremental lines per quarter.

Cost per acquisition dropped 59% and conversion value rose 39% at the same spend. As the precise campaigns absorbed the profitable traffic, spend on automated campaigns fell 70%.

Visitors who saw the exit-intent popups converted 39% more often and spent 18.7% more per order. That added an estimated $44,368 in revenue over the 30-day test, a 64.89% lift versus the control.

Sitewide conversion rate nearly tripled to 14.24% and phone calls rose 137% year over year, generating an estimated 12,650 incremental calls and $1.25M in revenue.

Cost per qualified call fell 94% to $16.87 over roughly a year and $24,000 in spend. Cheaper clicks and higher conversion rates combined to deliver 23.9x more leads for the same budget.

In just over five weeks the campaign drove 10,036 new registrations, 30,903 votes and 94,222 organic page views with minimal paid spend, results that would typically take a significant paid budget at $50-60 per registration.