Paid Social Ads That Turn Strangers Into Buyers

Paid search answers people who are already looking. Paid social reaches the people who haven’t started yet. Lubble is a senior-level, Denver-based team that builds Meta and LinkedIn creative people actually stop for, then guides them from never hearing of you to ready to buy. Get a free audit and see which moments your ads are missing.

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Who We've Worked With

Why Most Paid Social Ads Get Scrolled Past

Paid search is a phone book. People open it when they already know what they need, and you pay to be the first number they call.Paid social is a billboard. Nobody is looking for you. You have about two seconds to earn the attention of someone scrolling past at full speed.That changes everything about how the ads have to work.Most businesses run social like search. They post a product shot, a discount, and a “Learn More” button, then wonder why nobody clicks. Cold audiences rarely buy on the first impression. They need a reason to remember you first.We’ve managed accounts at very different scales, from multinational B2B publishers like Springer Nature to U.S. consumer brands like Boost Mobile. Different markets. Different buyers. Same lesson.The best paid social is a series of moments, not a single ad.A scroll-stopping video introduces you. A sharp case study earns trust. A well-timed offer reaches people who have already seen you twice. Each moment moves a prospect one step closer, from “I’ve never heard of you” to “I’m ready to buy now.”So we build the creative and the campaigns around that whole journey.Every Lubble account includesScroll-Stopping CreativeVideo, static, and carousel ads built for the feedFull-Funnel SequencingAwareness, trust, and conversion ads in the right orderServer-Side TrackingMeta CAPI and LinkedIn CAPI data you can trust

See Which Moments Your Social Ads Are Missing

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How Lubble Does It

Meta Ads

LinkedIn Ads

Lead Forms

Retargeting

Meta Ads (Facebook and Instagram)

Meta reaches billions of people. Your business needs a few thousand of the right ones.

We build audiences from first-party signals, like your CRM lists, site visitors, and engaged video viewers, then narrow them aggressively. Every account gets Conversions API tracking, so Meta optimizes toward real leads and sales instead of junk form fills.

Meta ad example targeting first-party audiences with Conversions API tracking

LinkedIn Ads

Selling to businesses? LinkedIn lets you target by job title, seniority, company, and industry.

We use that precision to reach buying committees at your target accounts. Matched Audiences, company list uploads, and Thought Leader Ads put your message in front of decision-makers, not people padding their feeds.

LinkedIn sponsored ad example targeting CFOs by job title, seniority, and industry

Lead Gen Forms and CRM Sync

Native lead forms on Meta and LinkedIn convert well because users never leave the app. They also attract low-quality leads if nobody is watching.

We add qualifying questions, sync every lead into HubSpot, Salesforce, or Marketo in real time, and send closed-deal data back to the platforms, so the algorithms learn what a good lead looks like.

Lead gen form syncing to CRM with offline conversions sent back to ad platforms

Retargeting Across Both Platforms

B2B buyers rarely convert on the first touch. We keep your brand visible to people who already showed intent, like pricing page visitors, webinar registrants, and video viewers.

LinkedIn reaches them at work. Meta reaches them on the weekend. Together they cover the full buying window for a fraction of cold-audience costs.

Retargeting timeline across LinkedIn and Meta from site visit to booked demo

    
 
 
       Posted on Google  
   
   Ananda Mahidol 
 
 
 
 Trustindex verifies that the original source of the review is Google. For B2B marketing  Lubble's the real deal.  They crafted strategies that aligned  perfectly with our sales cycle.  It boosted engagement  across channels.  Genuine partners  in growth.
  
 
      Posted on Google  
   
   John Marks 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lubble Digital Marketing is one of the most knowledgeable digital marketing agencies in Colorado. Their team truly understands SEO, Google Ads, and local search optimization. They took the time to explain strategies clearly and delivered real improvements in traffic and leads. The level of service and transparency has been outstanding.
  
 
      Posted on Google  
   
   Active Body West LA 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had a great experience working with Lubble. Their team is not only professional and responsive, but truly understands how to drive results for businesses. Lubble helped improve our online presence with smart PPC and SEO strategies that drove more qualified leads and increased conversions. Communication was clear and timely throughout.
  
 
      Posted on Google  
   
   Amir Kenjaev 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lubble was recommended to us after a bad experience with another marketing vendor. The difference was night and day. Clear communication, thoughtful strategy, and no wasted effort.
  
 
      Posted on Google  
   
   Justin Dillon 
 
 
 
 Trustindex verifies that the original source of the review is Google. I didn't know the first thing about setting up a website before Lubble. Within minutes, Cedric had from me all the info needed to get the ball rolling. The website looks amazing and the professionalism was unmatched.

Transparent Paid Social Pricing

Transparent pricing aligned to ad spend, account complexity, and growth goals.

Business Plan

$750/mo

Management of 1 paid social channel (Meta or LinkedIn)

•Ongoing optimization based on performance data

• Ad copy and static creative using AI imagery

• Audience building, retargeting, and lookalikes

• GA4 weekly Looker Report

• Up to $10,000 monthly in ad spend (paid to networks)

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Enterprise Plan

11%

Management of all paid channels (Meta, LinkedIn, Google, Bing, Amazon)

•Ongoing optimization and cross-channel budget allocation

•Ad copy, static creative, and AI imagery across all channels

•GA4 Weekly Looker Report plus weekly strategy call

• Meta CAPI and LinkedIn CAPI tracking synced into your custom Looker

• For budgets over $10,000 / month (paid to networks)

GET STARTED

Need more than ad management? Additional services are billed at $70 per hour, including video production for social and broadcast (CTV, OTT/OLV, linear TV, and radio), CRM integrations, whitepaper creation, and marketing operations.

See the full list>>

If We Can’t Measure It, We Can’t Manage It

Analytics and CRM integrations are normally billed at our $70 hourly rate. But paid social only works when every lead, sale, and closed deal flows back to the ad platforms, so we don’t let tracking become a roadblock.We’ll work directly with your team, within reason, to set up the essentials: Meta Conversions API, LinkedIn CAPI, GA4 events, and the connection to your CRM. Larger projects, like custom data pipelines or full CRM rebuilds, are scoped separately at our hourly rate.Our goal is simple. Help you grow your business, and prove it with numbers you trust.

Get Your Free Paid Social Audit

Tell us about your business and your ad accounts. We’ll audit your performance and deliver a clear slide deck with your strategy. If we move forward, we execute it. If not, you keep the roadmap, free.

Frequently Asked Questions

Should I advertise on Meta or LinkedIn?

It depends on who buys from you. LinkedIn costs more per click but reaches decision-makers by job title and company, which makes it the stronger choice for B2B and high-ticket services. Meta reaches more people for less and works well for consumer offers, local services, and B2B retargeting. Many of our clients run both.

What do you include in paid social management?

Strategy, audience building, campaign structure, ad copy, static creative, lead form setup, budget allocation, conversion tracking, and ongoing optimization. We build systems that can be measured, tested, and improved over time, not one-off boosted posts.

Why is LinkedIn advertising so expensive?

You’re paying for precision. LinkedIn is the only major platform that reliably targets by job title, seniority, and employer. We protect that spend with tight audience lists, frequency caps, and lead quality feedback, so a higher cost per click turns into a lower cost per qualified opportunity.

Do you work with small budgets?

Yes, but selectively. Meta campaigns need enough conversions to exit the learning phase, and LinkedIn’s high click costs make small budgets hard to test. If your budget can’t support meaningful experimentation, we’ll say so upfront and recommend a better path.

How long does it take to see results?

Meta often generates signal within the first few weeks. LinkedIn supports longer B2B sales cycles, so meaningful pipeline results usually emerge over the first 60–90 days as audiences mature and creative testing compounds.

Do you handle conversion tracking and analytics?

Yes. Clean data is foundational. We set up server-side tracking through Meta’s Conversions API and LinkedIn CAPI, validate every event, and connect paid social data to GA4 and your CRM, so decisions are based on reality, not assumptions.

Client Success Stories

Website Redesign Case study above the fold before and after

Pay Per Click

From $284 to $16.87 Per Call: A Non-Branded Google Ads Case Study

Learn how a non-branded Google Ads account cut phone call costs from $284 to $16.87 by restructuring campaigns, controlling bids, and aligning spend with purchase intent.

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Pay Per Click

Google Ads Case Study: How We Reduced CPA by 59% Using SKAGs

Learn how we reduced Google Ads cost per acquisition by 59% through campaign restructuring, SKAGs, and improved Quality Score, without increasing ad spend.

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