Depending on who you ask, there are anywhere from five to twenty "essential" rules out there. But in my experience, there are really only a dozen “laws” of visual design that matter across every medium. Here’s a guide I’ve created with the elements I find to be the most important, no matter your platform.

The results are surprising, Quality Score and Cost Per Click are more clearly correlated when you look at Exact Match keywords.

I love WordPress for its customizations. Styling code snippets enhances user perceptions. Copy and paste the code below to style your WordPress code blocks.

The code snippet plugin changed my life. I no longer edit the raw PHP files to add simple functions like titles to users' profiles.

Learn how we reduced Google Ads cost per acquisition by 59% through campaign restructuring, SKAGs, and improved Quality Score, without increasing ad spend.

YMYL stands for "Your Money or Your Life." Google uses YMYL to help understand if a web page's main content could impact people's safety, health, or financial well-being.