B2B WHITEPAPER WRITING
Whitepaper Writing Services That Turn Expertise Into Pipeline
Your buyers are researching right now, and they are reading your competitors. Lubble writes B2B whitepapers that decision-makers actually finish, forward to their buying committee, and act on.
✓ Free audit ✓ Senior-level team ✓ Transparent pricing
Who We've Worked With
THE PROBLEM
Why Most Whitepapers Die in the Downloads Folder
Most companies make the same mistake. They write a whitepaper about themselves, then wonder why it gets downloaded, skimmed, and forgotten.
Your buyer doesn’t care about you yet. They care about their problem, their budget, and not looking foolish in front of their boss.
A whitepaper only works when it helps a decision-maker win an argument inside their own company.
We love AI. We use it to research, draft outlines from your data, suggest headlines that grab your prospect’s attention, and edit our copy. That gives your team a head start planning the campaign. That saves us time and you money.
But content that looks like AI reads as low effort, and leaders spot it from a mile away. By definition, everything AI produces is a hallucination. Some hallucinations are useful.
So we start with what is real.
Your data. Your slide decks. Your experts. We shape them into something only your brand could create, in your fonts and colors, and refine it with your team until it’s ready for your ideal customer.
Every Lubble whitepaper is built by a team
Technical WriterFormer academics who build evidence-based arguments
Graphic DesignerEvery page in your fonts and colors
Data AnalystRaw numbers turned into charts people remember
Ready To Turn Your Expertise Into Leads?
WHAT WE WRITE
What Lubble Writes
01
Thought Leadership Whitepapers
Your executives know things your market needs to hear. Most of that knowledge never leaves a Zoom call.
We interview your leaders, extract the point of view that makes you different, and turn it into a sharp, opinionated paper that positions your company as the obvious choice. No fluff. No filler. A clear argument with a clear next step.
Example: 5 Ways Artificial Intelligence Impacts Libraries, a thought leadership piece for AJE that turns a fast-moving trend into five clear takeaways for library leaders.
02
Original Research Reports
Nothing earns attention like data nobody else has.
We design surveys, analyze your proprietary data, and package the findings into a research report that journalists cite, prospects bookmark, and sales teams quote in every deck. One strong report can feed your content calendar for an entire year.
Example: Grammarly vs. AJE Digital Editing, a head-to-head research report for AJE that helps research institutions compare AI editing tools and choose with confidence. Read the full report →
03
Technical & Product Whitepapers
Engineers and technical buyers will not tolerate hand-waving.
We translate complex products, architectures, and methodologies into precise, credible documents that survive scrutiny from the most skeptical evaluator on the committee, and still make the business case for the economic buyer.
Example: Premier Anomaly, a technical research paper on momentum strategy design for Quanta 72. Read the full paper →
04
eBooks & Guides
Some buyers are not ready to talk. They are ready to learn.
We build gated eBooks and buyer’s guides that capture those early-stage leads, teach them how to evaluate a solution, and quietly set the criteria in your favor. Paired with Lubble’s paid promotion, every download becomes a trackable lead in your CRM.
Example: Checklist: Manuscript Consistency, a printable guide for Springer Nature Author Services that helps researchers catch common style issues before submission. Download the checklist →
PRICING
Whitepaper Pricing, No Surprises
Start free. Pay only for the hours we work. Every project is quoted up front, so you know the number before we write a word.
START HERE
Free Whitepaper Teardown
$0
A senior strategist reviews your current whitepaper, eBook, or topic idea
Page-by-page critique with specific fixes
Title and headline rewrites to lift download rates
Gap analysis against your top competitors’ content
A recommended outline you keep, hire us or not
Limited spots each month
CLAIM MY TEARDOWNFULL SERVICE
Done-For-You Whitepaper
$70/hr
Full-service creation, from strategy to finished PDF
SME interviews, research, and data sourcing
Persuasive long-form copy, edited by senior writers
Custom design and layout, ready to gate
Landing page copy, emails, and LinkedIn snippets
Fixed quote approved before work begins
GET A QUOTENeed more than a whitepaper? Additional services are billed at the same $70 per hour, including paid promotion on LinkedIn and Google, GA4 download tracking, video production, CRM integrations, and marketing operations.
See the full list →FREE OFFER
Claim Your Free Whitepaper Teardown
Tell us about your whitepaper, eBook, or topic idea. A senior strategist will review it and send back page-by-page fixes and an outline you keep, hire us or not.
✓ A senior strategist reviews every request ✓ No obligation
FAQ
Frequently Asked Questions
What is included in your whitepaper writing service?
Everything from topic strategy to a finished, designed PDF. We interview your subject-matter experts, research supporting data, write and edit the copy, design the layout, and hand off promotion assets like landing page copy and email drafts.
How is whitepaper pricing structured?
We bill $70 per hour and quote every project up front based on length, research depth, and design needs. You approve the estimate before we start, so there are no surprise invoices.
What is the free whitepaper teardown?
A senior strategist reviews an existing whitepaper, eBook, or topic idea and delivers a page-by-page critique with specific fixes. You keep the recommendations and the outline, with no obligation to hire us.
What industries do you write for?
We specialize in B2B technology, scientific and academic publishing, healthcare, and professional services. If your buyers are smart, skeptical, and committee-driven, we are a fit.
How long does a whitepaper take?
Timelines depend on length, research depth, and how quickly we can get time with your subject-matter experts. We set the schedule in your quote, and rush timelines are available.
Can you promote the whitepaper and track downloads?
Yes, and this is where Lubble is different. We are a performance marketing agency first. We can gate the asset, run paid promotion on LinkedIn and Google, and wire up GA4 conversion tracking so you see which downloads turn into pipeline.
Client Success Stories
Pay Per Click
From $284 to $16.87 Per Call: A Non-Branded Google Ads Case Study
Learn how a non-branded Google Ads account cut phone call costs from $284 to $16.87 by restructuring campaigns, controlling bids, and aligning spend with purchase intent.
READ CASE STUDYPay Per Click
Google Ads Case Study: How We Reduced CPA by 59% Using SKAGs
Learn how we reduced Google Ads cost per acquisition by 59% through campaign restructuring, SKAGs, and improved Quality Score, without increasing ad spend.
READ CASE STUDY
Social Media
Social Media Case Study: How We Generated 10,036 New Registered Users
This multi-department social media contest received 10,036 new registered users, 30,903 votes, and 94,222 organic page views from April 15 to May 22.
READ CASE STUDY